If you want your site to be top ranked in major search engines then apply
following tips and tricks for higher ranking...
Create an effective title.
Many search engines weigh the data in your title more heavily than
other data in your page. Make sure that your title has keywords that
represent your site effectively. |
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Don't use frames!
Most search engine simply cannot index a frames page. They get to your
site and can't go anywhere. Consider frames like a big 'GO AWAY' sign
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Don't try to fool the search engines!
This is probably the biggest trap people fall into. People come up with
ways to 'fool' search engines, and they work for a little
while...sometimes. But then the search engines catch on and write
routines that penalize sites that use this practice. Examples of this
include, but are not limited to: repeating keywords over and over; using
invisible text (white text on white background); using very small text
to jam the keywords in a small area.
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Keep the important content near the top of your pages.
Some engines will place a higher rating of importance based on where
they find the text in your page. Closer to the top is usually better.
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Don't stuff the top of your pages with data the engines can't read.
As with the last example, something higher up in your page can be
more important that something further down. Therefore, HTML formatting,
images, scripts, etc. toward the top of your page can result in lower
ratings
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Website Content should be your #1 priority!
We can help you in many ways, but your quest for high placement must
start with a good website. It is important to have a lot of text
describing what you do. Use your keywords in the content, but don't
repeat them over and over. Many search engines rate sites based on
'keyword density'. This is usually a formula that looks at META
Keywords, words in your TITLE, words in paragraph text, words in links
to other pages, and even words in the 'ALT' text on your images. They
will even look at different forms of your keywords. For example, if an
important keyword for you is 'FISH', the word 'FISHING' in the body of
your document will raise the confidence in the word 'FISH' on some
engines
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Keep your site updated.
Make sure that your site is up to date. No one likes to go to a page
that never changes or that is very out of date. Make sure that the data
in your page portrays the message that you want to send.
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Don't go image crazy.
We have all seen pages that are almost all images. Usually they are
the most beautiful sites. After all, your artist can make beautiful
screens that display your content in the most eye-pleasing way. However,
the search engines don't have eyes. They don't see the beautifully
formatted text in your image. All they see is 'yourimage.jpg', and 'yourimage.jpg'
doesn't go far in terms of content and relevancy.
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Links to Other Pages.
We can't emphasize enough the importance of links. Both from your
page to other pages, and from other pages to yours.
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First consider links on your pages.
When many search engines see them, they consider your site more
'real'. It also give the search engine spiders a place to go. Make your
links meaningful. Make sure they relate to what you do (and keywords
that are important to you). You can't have too many links on your pages.
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Links from others websites.
Some search engines place a very heavy rating of importance on how many
other sites in their index have links to your website. Think of it for a
second. If you knew that a company was only linked to by one website,
versus a company that was linked to by a thousand websites, which one
would you consider more important? If you were a search engine, you
would surely try to link the more important ones first.
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This is where patience comes in again.
It can take some time to get a ton of links to your website. We help
quite a bit here, however. The fact that we submit to so many sites will
help you get a great head start in this area!
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Banner Ads
Banner Ads are a very popular (expensive) method of promoting your Web
site. These are the little rectangular graphics that you see near the
top or bottom of some popular Web pages. If you click on them, they
transport you to another Web site. You can use some free banner ads
using free link exchange at http://www.linkexchange.com.
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Things NOT to Do !!
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Spamdexing
Generally, you should NOT submit every single page of your website to
search engines. In most cases, you should submit only your home page and
perhaps a couple of other very important pages at most. The rest of your
website will be indexed by the search engine's spider naturally after
the first page is submitted. Over-submitting your website can get you
blocked from being listed!
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Invisible/Tiny Text and Keyword Stuffing
Once a very popular form of inserting tons of key words and phrases into
your pages, this is now considered a BIG no-no even though you'll still
see it from time to time! This is achieved by placing very small text at
the bottom of a page and/or text the same color as the page's
background. This, too, can get your website blocked from search engine
listings. Let your website's content speak for itself!
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Use of Others' Copyrights/TradeMarks
Another unethical method of bringing traffic to your website involves
embedding your competition's name, copyrights and/or trademarked words
and phrases into your meta keywords tag. The idea behind this is that if
your potential customers do a search for a competitor's product, your
page will show up as well and you may make the sale instead. There have
been some recent lawsuits regarding this in favor of the
copyright/trademark holder. As enticing as it sounds, you don't want to
get caught doing this!
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